Things To Do Right Now to Fuel Future Business Growth
The COVID-19 crisis has hit small business owners in a variety of ways, and many of you likely have more time on your hands than you did before. We at SERVPRO of Southwest Waukesha are always looking for tips as well to improve. And when we see good information, we want to pass it along.
Here are some ideas to help maximize your future productivity and ensure you hit the ground running when you are able to work at full throttle again.
1. Take time to learn
There are many opportunities to up your game right now. Participate in webinars or do research to learn about new skills or how to improve on what you are currently doing. There are many free online skill development opportunities that will paint your path to further career growth.
Additionally, look over the curriculum at your local education institutions, including the community colleges that can offer custom online learning and certification opportunities, particularly as they apply to business education.
2. Stay in “shape”
No one has to tell you about the physical toll being "safer at home" can take on your body. Consider an exercise program that can keep you in “shape” so your body doesn’t scream for mercy once you put it back to work.
You’ll find all kinds of stretches, yoga exercises and workouts online and in a variety of magazines. Don’t own equipment? No worries. As the old saying goes, “All you need is sticks and bricks,” and you don’t even need those to do a pushup.
3. Shine up your billboards
Whether you own one pickup or a fleet of vehicles, your vehicle makes a statement, much like a billboard does, on the road and in the driveways and parking lots of the places you work. And that statement is particularly relevant in your line of work.
So now’s the time to do the minor body repairs, detail your vehicles, wax them up, and be sure they send a positive message about your company out in public.
Additionally, how about creating a logo for your door panel, or upgrading your current logo? Consider getting the input of a professional graphic designer, many of whom, like you, have some free time on their hands these days.
4. Catch up on maintenance
While you’re considering how to use your vehicles as billboards, use this time to make sure they stay in peak operational shape. Check tires, change the oil and do the preventive maintenance things you otherwise don’t have time for when you are doing your regular work.
Your work equipment could be in line for some attention, too. If you’ve noticed a leak in something, consider getting that fixed.
5. Assess your website, social media presence
It’s time to reach out to your markets. Let’s start with your website. Is it working as hard as it could be? It might be five years old or more by now — is it representative of you and your business today? It may look functional to you, but try to see it through the eyes of a prospect who’s checking you out for the first time. Is it painting a picture of your business that you want a prospect to see?
Facebook, Twitter, Instagram, LinkedIn — get out there, make friends and show off your capabilities. Now is the time to make a video or simply post photos and show some of the room and building transformations that you have authored.
6. Clean up your lists
Your databases are like that junk drawer in the kitchen. There are things you put in there 10 years ago and haven’t thought about since. Use this time to perform database hygiene and weed out information that is obsolete.
And while you’re in there, make a note of which past customers may want additional services. Once you’ve identified a target list, consider what might be the most effective means of reaching out and reminding them that you are “their restoration provider.”
7. Check out some new tools
Communication tools such as Zoom and CompanyCam are game changers for contractors who are juggling multiple projects at once and are often faced with the need to share photos or videos as quickly as possible.
Additionally, take time to bring yourself up to speed on some of the tools available to make building estimates easier. Learn about different estimating programs to help build estimates, in addition to access to data sheets and product information.
For all your fire and water cleanup and restoration needs, or mold remediation or asbestos abatement, SERVPRO of Southwest Waukesha is here to help. We will help make it "Like it never even happened." Call us today 262-542-0900.
But we also offer so much more. With the current COVID-19 pandemic, we want to be known as your:
"Deep cleaning sanitation company" or your "Professional commercial or residential cleaner" or your "Local commercial or residential cleaning company." If you do an online search for "emergency cleaning service near me" or "emergency cleaning company near me," we are hopeful that you will find SERVPRO of Southwest Waukesha.